Scott Rosenberg—author of the fascinating Dreaming in Code and the always-interesting Wordyard blog—has a new book out that looks even more interesting than his first: Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters.

There’s an excerpt up at Salon which doesn’t diminish my interest, but does rub me the wrong way just a little bit. Either Rosenberg actually believes what I am about to quote, or he doesn’t see the conflation he uses to make it plausible, or he doesn’t care to make a more nuanced argument. He writes:

According to this perspective, talent is a resource of fixed supply. The existing institutions of the publishing and broadcast world are already doing an efficient and thorough job of finding all that talent and giving it a platform. And all this other stuff that’s spewing forth from the Web’s profusion of blogs and podcasts and videos? It’s just dross that obscures the real talent’s output.

Beyond the obvious arrogance, this view misreads and underestimates the Web in several ways. It’s a mistake to think of human creativity as a kind of limited natural resource, like an ore waiting for society to mine; it is more like a gene that will turn on given the right cues.

I can’t disagree with where Rosenberg is going, but not only is the idea of talent as a limitless resource wrong on its face, but it’s not “obvious arrogance” to keep that fact in mind when considering the media and artistic landscapes that the web is part of.

The idea that there is limitless talent is just another take on that warm, particularly American, and ultimately harmful mythos that anyone is capable of doing everything if they just (gosh darn it!) work hard enough. But there’s no evidence that this happy fiction has any truth to it… and plenty of evidence, in the shape of the world of art and media around us, that it’s untrue. It’s easy—and it feels good!–to maintain this illusion as often as we can, despite it’s harmful consequences (just look at our train-wreck of an educational system to see some of them). But put yourself or a loved one in a situation where their life or livelihood depends on the skill of another—undergoing delicate brain surgery, say—and you know as well as I do that you’re going to want the surgeon that has not just trained and worked to become the best, but who did so with the most generous helping of talent to capitalize on.

But Rosenberg’s second paragraph above is true, thanks to a conflation of talent and creativity. Talent is clearly a limited resource. Creativity is not. Anyone can, and should, create. That is a fundamentally fantastic characteristic of the read/write web. They might not have any talent at writing in general or the specific forms they choose to utilize. But in most of the important ways that’s not the point.

A more nuanced argument could go along a few different lines. You could say that, since everything is news to someone, there’s no need for the traditional focus on that kind of creation which will appeal to the most people. You could argue from the perspective of the positive aspects of self-expression and creative activities regardless of the talent one has (or doesn’t have). You could argue that while talent is limited, it’s very difficult to know where those limits are—and impossible to know in advance—so there’s no harm in acting as if there’s no practical limit. You could argue that limits on talent aren’t important because it isn’t really about how much talent there is, but how many talents, because each person must find theirs (this isn’t a philosophy that can be proven, but at least it takes into account the very obvious condition of individuals having little or no talent for particular activities, despite their effort). The last sentence quoted above goes in this direction, but because an important change has been made—from talent to creativity, which are not synonymous—it doesn’t quite get there.

The important point being made by Rosenberg still stands, of course: the old rules don’t apply. But it’s not because there’s no such thing as talent and it’s not because there’s a limitless supply of talent to be had… it’s because in one important operative, functional sense, one reason that talent mattered—as a way to determine prioritization of access to limited resources for publication and sharing—has become relatively unimportant. That’s a huge, fundamental change, the importance of which can’t be overstated… but let’s not use it to perpetuate a myth of endless talent and absolute equality which, ironically, serves to undermine our culture’s support for that already beleaguered natural resource.

Twittering and Tumbling and Facebooking aren’t preventing people from blogging… they are creating new ways for people to express themselves in ways that blog engines– in all their variety– fit only approximately at best. Something that fits well as a Twit is going to be at best wedged into the stream of blog entries. If one can share something through a Facebook widget satisfactorily, then the impulse probably didn’t need to find its way (at that point) to a blog entry or wiki page.

I guess I shouldn’t be surprised that people have mistaken a single kind of tree for the forest. I’m guilty of hand-wringing about the death of publishing when publishing continues to see explosive growth when what I am really unhappy about is the lack of publication of the writers and kind of writing that I have grown to have a particular interest in. Let’s forget about the dying of the blog and start paying attention to the incredible wave of lightweight, frictionless, gatekeeper free participation mechanisms that are now at our command for utterances large and small.

Does the word “blog” really mean anything anymore? When a term encompasses sites from BoingBoing to Borderland, and MetaFilter to Quantum Gravity in the Lab, how is the term useful? Saying “I don’t like blogs” is really saying “I don’t like the net” or “I don’t like things being published.” I doubt most who use those words actually mean that.

Blogging was never the point– participation, presence and publishing were. There’s a reason so many of us were blogging before there were any blogs and now spend time trying to make others see the publishing revolution that is at-hand and of far greater impact than the word “blog” can hope to represent.